Founded six years ago, CR Beauty was born from the vision of our CEO — a multifaceted woman, singer, entrepreneur, mother, and true beauty enthusiast. From a young age, she was passionate about makeup and aesthetics, later studying aesthetic in Germany, which deepened her love for the world of beauty.

Moving to the United States allowed her to transform her dream into reality: creating a brand that initially focused on celebrating and empowering women of color. Today, CR Beauty has grown into an inclusive beauty brand, offering high-quality products for all skin tones, while maintaining its core values of creativity, diversity, and empowerment.

Our mission is simple: to inspire confidence and celebrate individuality through beauty that speaks to everyone.